Customer Relationship Management
As a value added service to it's Marketing Consulting function; the Square Mile Advisory Group Limited can recommend and source electronic Customer Relationship Management (CRM) solutions that facilitiate automated measurement of marketing campaigns, drive the efficiency and effectiveness of lead generation for sales oriented organisations, and act as a tool for more thorough and effective account management.
The bulk of the market for CRM solutions is currently divided into hosted (or Software as a Service) solutions, and customized internal solutions. Hosted CRM systems typically have lower barriers to implementation and are suited to smaller, or simpler organisations. Internal CRM systems are typically far more powerful, but often more expensive in the short term.
The Square Mile Advisory Group Limited's consultants are experienced with both classes of CRM system, and many of the different solutions within each of them. Please contact us if you would like to arrange an analysis of your sales and marketing processes.